Winning Strategies in Healthcare and Healthtech Marketing is a no-fluff, field-tested guide to marketing in one of the world’s most complex and high-stakes industries. Written by award-winning marketer and product strategist Hassan Spruill—whose healthcare experience spans startups like Wellthie, media giants like AccentHealth, and corporate wellness firms like BodyWorks For Your Health—this book cuts through the noise with real-world insights that actually work.
 
Whether you're launching a healthtech platform, growing a wellness brand, or building trust with patients, payers, or providers, this book gives you a roadmap built for modern healthcare. You’ll learn how to:
 
Navigate HIPAA, compliance, and regulatory landmines
Build patient trust through clear, human messaging
Create content that educates and converts
Launch GTM strategies that work for long sales cycles
Use paid media, influencer partnerships, and ABM in ethical, effective ways
Track real ROI—even when attribution is messy
 
This is not a legacy playbook. It’s a modern marketing manual for people building the future of healthcare—one honest message, one clear campaign, one trusted brand at a time.
If you market in healthcare or healthtech, The Health Market Code belongs on your desk.