CV

I'm Hassan Spruill, a seasoned Marketing & Product executive with 15 years of experience, based in Brooklyn, NY. My career has been built on leveraging data science, marketing, and product development to drive growth across various industries.

Data Science Expertise

I specialize in data science, focusing on Python, and machine learning. I bring a data-driven approach to solving business challenges. I’ve developed skills in audience analysis and data-driven strategy to fuel growth and engagement.

Professional Experience

My work spans across leading companies like Paramount, BET, Vox, Okayplayer, and OkayAfrica, where I've led audience growth through organic, paid, and real-life marketing strategies. I have a strong background in product and podcast development, video monetization on YouTube, social media, and websites, and newsletter program management, including managing a million-subscriber email list at Thrillist. I also played a key role in designing and implementing content monetization programs for Okayplayer and OkayAfrica.

In the Salesforce ecosystem, I worked as an acquisition marketer, holding certifications as a Salesforce Administrator and a Marketing Cloud Email Marketing Specialist. Additionally, I co-produced Season 3 of the Webby Award-winning podcast "The Almanac of Rap."

Education & Certifications

I studied Business Management from SUNY Stony Brook and have studied videography and computer animation at the School of Visual Arts. I earned a specialization in Connected Leadership from Yale University, along with multiple specializations from Wharton Business School in AI for Business, Fintech, and Culture-Driven Team Building. Additionally, I completed a Machine Learning specialization from Stanford University and am currently working toward a Python & Data Science specialization from Harvard University.

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In the realm of Agile frameworks, I am a certified Scrum Master and Product Owner through the Scrum Alliance. I am also certified as a Salesforce Administrator and as a Salesforce Marketing Cloud Email Marketing Specialist. Beyond these technical qualifications, I have a keen interest in newsletters and their strategic use.

Awards & Achievements

I won a James Beard Award for the Night Market digital tentpole at Thrillist and have supported the BET Awards, NAACP Awards, and BET Hip Hop Awards with social media coverage for several years. In 2025 I won a Webby Award in Podcasts / Experimental & Innovation category as a producer on Okayplayer Presents: The Almanac of Rap. 

Experiential & Activations

I’m one of the original founders of the House of Yes nightclub in Brooklyn, NY, where I contributed to a long history of experiential activations and community engagement. I've organized day parties for Okayplayer and OkayAfrica, as well as collaborated on the development of the Okayplayer House at Art Basel 2024 in partnership with BET. 

Additionally, I ran a video production studio specializing in business creatives and music videos for the New York hip-hop scene utilizing my video and animation skills developed at SVA. I grew this business to a 6 figure business before shifting to focus on marketing & audience development full-time. 

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My diverse background equips me to drive change and innovation in data, audience growth, and digital marketing.

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