Right now is your
opportunity
to drive change
through data and audience
engagement.

This is me

I’m Hassan Spruill, an award-winning Sales, Marketing, and Product executive based in Brooklyn, NY, with 15 years of experience helping media brands, startups, and growth-stage businesses turn attention into revenue. I'm a certified Scrum Master and Product Owner through Scrum Alliance, a practicing data scientist fluent in Python, SQL, and machine learning, and a proud Webby and James Beard Award winner.

My career has spanned iconic media brands like Paramount, BET, Vox Media, Okayplayer, and OkayAfrica—where I’ve led high-impact audience development strategies across organic, paid, and experiential channels. At Thrillist, I helped scale a million-subscriber newsletter program, and at Areya Media, I’ve built monetization systems that drive sustainable growth across social, podcast, video, and e-commerce platforms.

I specialize in building revenue infrastructure—launching new products, scaling audiences, and turning editorial into bottom-line results. I’ve led podcast development (including the Webby-winning Almanac of Rap), scaled YouTube and Facebook monetization by 200%, and launched e-commerce arms like OkayFuture Labs for music producers.

I’m also the author of Marketing Investment Funds: A Practical Guide to SEC-Compliant Strategies for Hedge Funds, Angel Investors, and Private Funds and The Recession-Proof Revenue Playbook: Growth Strategies for Uncertain Times.

I build systems that grow audiences, monetize content, and future-proof revenue. Let’s build something that lasts.

Content Strategy
Product Development
Campaign Management

Branding Social Media

Events Data Science
Creative Initiatives

Content Monetization

Audience Development

B2B Sales

See Full CV

I advise companies
on arriving at the future
they envision.

I help companies strategically navigate their path to the future they envision, using data insights, audience growth, and product innovation. My approach starts with understanding their goals and analyzing the landscape to uncover growth opportunities and trends.

With expertise in marketing and product development, I craft customized strategies that blend organic, paid media, and IRL activations, maximizing reach and impact. From dreaming big to step-by-step implementation, I guide businesses to make smart, sustainable growth decisions.

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